Helping you create content your audience can trust.

Media Consultancy & Editorial Guidance

These days, anyone can create and share content, which is wonderful because it has opened up the world of video making to everyone. But creating content that is responsible and worthy of your audience's trust deserves careful thought before you press record.

At Reef Knot Productions, we bring more than 20 years of experience working across television, from documentaries and factual programming to branded content. We've worked with broadcasters including the BBC, ITV, Channel 4, Channel 5 and MTV, where every story is carefully considered, not just for how it looks but for its accuracy, fairness and it's impact on everyone involved, the people in the story, the people watching and the people making it.

We now help businesses, charities and organisations bring those same principles to their own communications, helping them tell their stories with confidence and care.

Why Thoughtful Content Matters

Trust is hard won and easily lost.

We're all creating and consuming more content than ever before and audiences are increasingly aware of issues around misinformation, privacy and the way stories are told. Organisations have a real opportunity to build trust through their content, but that starts by asking the right questions and thinking carefully about the decisions we make before we hit publish.

The principles that have guided responsible television production for decades can help any organisation create content that is not only engaging, but also fair, accurate and worthy of its audience's trust.

The platforms may have changed, but the responsibility that comes with telling people's stories hasn't.

How We Can Help

We support organisations with:

  • Content and storytelling strategy
  • Editorial guidance and decision making
  • Building trust through video and social content
  • Interview techniques and contributor care
  • Accuracy, fairness and informed consent
  • Safeguarding and duty of care considerations
  • Developing internal content guidelines and processes
  • Training and mentoring for communications and marketing teams
  • Documentary storytelling techniques that help audiences connect with your message

The Questions We Encourage Every Organisation to Ask

Before publishing any piece of content, ask yourself:

  • Is it accurate?

  • Is it fair?

  • Do we have informed consent?

  • Could this cause unintended harm?

  • Can we defend the choices we have made?

These are the kinds of questions television producers ask every day and we believe they're just as important for businesses, charities and organisations creating content online.

Tailored Support

Every organisation is different, so we don't believe in a one size fits all approach.

Whether you're planning a campaign, reviewing the way your team creates content or simply looking for some guidance and reassurance, we can provide consultancy and bespoke workshops tailored to your needs.

Sometimes all it takes is a conversation, a fresh perspective or a few simple changes to help you communicate with greater confidence and build stronger connections with your audience.

If you'd like to find out more about how we can help your organisation create content that connects and builds trust, we'd love to hear from you.

Email: hello@reefknotproductions.co.uk
Telephone: 07928 967487

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