Share your story. Connect with your audience.
Client: We Are One Cornwall
Services: Documentary Film Creative Development & Social Media Content
Year: 2025
Creative Brief
For our first film with We Are One, we wanted to explore the personal experiences that helped inspire the creation of the charity.
The Power of the Chair tells the story of co-founder Gareth, a barber whose own struggles with mental health led him to seek support from fellow Cornish charity Man Down. The experience had a profound impact on him, inspiring him to create a space in his barbershop where men could feel comfortable talking openly about their lives.
We developed The Power of the Chair as a short documentary, placing Gareth's personal experiences at the heart of the film. Using an intimate interview style, we wanted to create a sense of connection between Gareth and the viewer, allowing the honesty and simplicity of his account to carry the story.
The film also became the starting point for a wider creative idea: a collection of interconnected stories exploring the people, friendships and experiences behind We Are One.
Each film could stand alone, while together they would begin to build a picture of the charity, its relationships with other Cornish charities and the community growing around it.
Alongside the main film, we created shorter edits for social media, giving We Are One additional ways to share its story.
